One voice, joining brand and performance.
Performance that still feels like your brand.
You’ve probably heard that your ads need to go “off brand” to perform. There’s some truth in that. Paid social has its own rules, and creative needs enough freedom to give Meta — and your customers — what they need.
But brand is about much more than how an ad looks. It’s your positioning, your tone of voice, your values, the promises you make and the way you communicate them across your ads, landing pages and website.
My background in brand and communications means I understand where those boundaries can stretch — and where they matter. So we can create advertising that’s built to perform without losing sight of what makes your brand distinctive.
Meet Jen Evans.
I've spent more than 35 years working across brand, marketing, PR and paid social. Earlier in my career, I held key brand and communications positions within organisations including Macmillan Cancer Support and the Environment Agency.
That experience still influences the way I work today. I'm just as comfortable discussing creative strategy, brand positioning and tone of voice as I am customer acquisition costs, profitability and campaign performance. For me, the two belong together: the best Meta advertising builds the brand as well as the bottom line.
My background in brand also shapes how I approach paid social creative. I understand what's fundamental to a brand and where there's room to stretch it for an advertising environment. I call it brand elasticity: enough freedom for the creative to do its job without losing sight of the brand behind it.
I'm naturally curious. I'll ask awkward questions, challenge assumptions and probably care about your Meta performance more than is entirely healthy. I enjoy getting to know the people and businesses I work with, and some of my best client relationships have lasted for years. I hope yours might be one of them.
I’ve deliberately kept One Voice Marketing independent. I’m not trying to build a large agency with multiple account managers and layers of communication. The moment that happens, clients can stop working with the person they thought they’d hired.
Instead, I choose to work closely with a small number of businesses. It means I can get to know your brand, your customers and the wider commercial picture, rather than simply dipping in and out of an ad account.
You work directly with me throughout, and I stay close enough to your business to understand not only how your advertising is performing, but what you’re trying to achieve beyond Ads Manager.
It’s why many of my client relationships become long-term ones.
Why I stay small.
Curious, challenging and committed to getting the best results.
“It was a pleasure to work with Jenny at more2. She is always enthusiastic, challenging in a good way, curious and dedicated to getting the best results for her clients. The first to contribute ideas and strategies, and always looking to go the extra mile.”
— Jennifer Cunningham, former manager, more2
Think we might be a good fit?
The best partnerships start with a conversation. If you’re looking for someone who’ll take the time to understand your business and bring together brand thinking, commercial strategy and Meta expertise, I’d love to hear more about what you’re building.