Meta Ads Management
Strategic Meta advertising for businesses ready to grow.
Most Meta agencies focus on the platform. I focus on your business.
That means understanding your commercial goals and your business numbers before setting performance targets and making advertising decisions.
It also means looking beyond ROAS to profitability, customer acquisition costs and long-term growth.
And it means treating creative as a strategic asset, not just something that's bolted on after the campaigns have been built.
I help you attract more of the right customers, improve profitability and build an account designed to scale over the long term.
Is Meta Ads Management right for you?
Not every business needs someone to manage its Meta Ads. Here's when ongoing management makes commercial sense.
01 You have a proven product or service
And you’re ready to grow, rather than relying on paid ads to validate the offer.
02 You’re focused on profitable customer acquisition
Whether you’re generating e-commerce sales or leads, you care about what happens beyond the platform metrics - from profitability and customer acquisition costs to lead quality and conversion.
03 You can invest at least £3,000 per month in Meta ad spend
In addition to my management fee.
04 You're willing to invest in creative
You have existing assets to work with and/or the capacity to produce or invest in the new creative needed to keep performance moving.
05 You want a strategic partner
Not just someone to manage Ads Manager; someone who will understand the business, challenge assumptions and continually evolve the strategy.
Creative is your biggest lever for Meta success.
You can't keep scaling Meta by relying on the same winning ads.
Every account I manage uses my VOICE Creative Framework, a structured, repeatable system that turns customer insights into creative designed to perform.
By continuously researching, testing and iterating customer-led creative, we give Meta meaningful signals to learn from, while building a pipeline of new ideas and opportunities to drive sustainable growth.
What’s included?
From commercial strategy and creative direction to the day-to-day management of your Meta account, everything is built around improving performance and supporting profitable growth.
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Commercial strategy and planning
Business Manager and ad account set-up or audit
Account and campaign structure
Audience strategy
Measurement and performance targets
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Creative strategy and briefing
Ongoing creative performance analysis
Ad copy development
Performance-focused static ads using existing brand assets*
UGC and video ad concepts and scripts
Creative testing and iteration strategy
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Campaign setup and launch
Ongoing campaign management and optimisation
Budget allocation and spend management
Testing across audiences, creative and campaign approaches
Performance monitoring and troubleshooting
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Weekly performance reporting
Monthly strategy call
Clear recommendations and next steps
Direct access to me as your senior Meta advertising strategist
Coordination with your wider marketing team or partners, where required
*Additional graphic design and video editing support is available through my trusted creative partners where required and is quoted separately.Investment
£2,000 / month
Minimum three-month engagement. Your advertising spend is separate and paid directly to Meta.
Meta Ads Management is best suited to businesses investing at least £3,000 per month in ad spend.
35 years of marketing experience behind every account.
I worked across brand management, campaigns and PR before moving into growth and paid media, so I bring a wider perspective to Meta than platform performance alone.
That breadth of experience shapes how I work — combining commercial thinking, creative strategy and hands-on media buying, while making sure your advertising still feels unmistakably like your brand.
You’ll work directly with me throughout. That means honest advice, senior expertise and someone who’s genuinely invested in your growth.
What they say
CPA & ROAS improved
"Our CPA and ROAS improved in the time Jenny supported us, she really took the time to understand our business and kept evolving the strategy to improve the campaigns.
I would recommend her to anyone looking for support with their paid ads."
Nada Gillard, COO, Just Chill Baby SleepDedicated to getting the best results
“Jen is enthusiastic, challenging in a good way, curious and dedicated to getting the best results for her clients.
First to contribute ideas and strategies, and always looking to go the extra mile."
Jenni Cunningham, Jen's former manager at more2We’ve been so impressed with the results
“Jen, thank you so much for your time, expertise and kindness! We have been so impressed with everything you have done for us and the results we’ve had already.
We can’t wait for the day we can have you fully on board!”
Gareth Leakey, Founder, Millionaire DrawReady to build a stronger Meta account?
Let's talk about where your business is today, where you want it to go and whether we're the right fit.